Knowledge. Experience. Results.
Public Affairs Public Relations Reputation Management Marketing
About Laurey Peat + Associates
Laurey Peat + Associates (LP+A) is a full-service Dallas-based communications and strategic marketing firm with a worldwide reach and years of experience representing some of the world’s most prominent organizations, leaders and issues.
With LP+A, the client always comes first. So does our focus on value and providing clients with strategically customized approaches that deliver measurable results. While the communications paradigm may have changed dramatically over the past two decades, LP+A remains a thought leader in the field of public relations, where the client’s needs are central to everything we do.
We strategize with our clients to develop communication plans that meet their messages and goals. We then implement the approved campaigns and adapt as needed to ensure our strategic objectives—and client successes—are both achieved. Clients rely on LP+A to preserve and enhance their reputations through aggressive brand stewardship and effective crisis communications. LP+A also has an unparalleled track record of generating favorable publicity when there is potential for negative headlines.
The need for new communication technologies and approaches may change, but the demand for tangible results never does.
Services
Public Affairs
Public Affairs involves much more than government relations. A successful public affairs program addresses the needs and concerns of all stakeholders through targeted strategies and tactics designed to achieve the desired outcome. With LP+A, no detail is left to chance, and we pride ourselves on connecting with targeted coalitions and decision-makers who often make the difference between success and failure.
Crisis Communications
The goal of crisis communications isn’t always to stifle a crisis completely. Once a crisis becomes public, the main task is to keep the story within the parameters of its legitimate significance—not to let it snowball into a bigger issue. Preparing your your leadership with media training in advance, LP+A has experience ensuring that your message is targeted and well-received.
Public Relations
Public Relations is at the core of what we do. LP+A has a track record of generating non-paid or “earned” media coverage that adds reach, awareness, credibility and acclaim of your organization’s mission and accomplishments. Today, news outlets no longer enjoy exclusive control over what the world sees or reads. We now work with many different channels and platforms to develop content and messaging that best achieves your goals.
Social + Earned Media
No communications campaign can survive today without a combination of both social and earned media. Social media uses your resources, and those of influencers, to tell your story, and earned media provides third-party endorsements via credible online links — needed to validate your key messages and raise search engine rankings. We offer both approaches through partnerships with businesses and high-impact non-profits alike.
Event Management
LP+A has a strong track record in successful event planning and management. Our experience includes high-profile milestones, like the 50th anniversary of the Kennedy assassination and the branding and original marketing for the launch of Uptown Dallas and the Dallas Arts District, to more locally focused meetings, conferences, community events for the City of Dallas. Whether it’s a global audience or a smaller regional group, every event should always be a results-driven and impactful egagement.
Reputation Management
A single reputation crisis can destroy a lifetime of successful achievements. It can also literally happen to anyone at any time in any position. We work hand-in-hand—discretely—with organizations and high-profile individuals to minimize damage, clarify misunderstandings, and rebuild mutual cooperation and respect for all parties who impact a client’s reputation.
Communications Strategy
Sometimes the most critical communications component is to develop and implement a strategic communications approach—especially if your goals are multi-faceted and complex. In fact, the biggest mistake most organizations make is to launch a series of communication tactics without truly considering their value within an overall strategy. LP+A provides clarity and focus on the “big picture” and what steps need to be taken, and when, during the rollout of a strategic communications plan. LP+A can work with your organization to evaluate how Artificial Intelligence (AI) can be part of your overall communications strategy.
Corporate Communications
LP+A works closely with leadership to bolster your company image, restore a positive reputation in the industry, while bridging information gaps between employees, management and target audiences. Corporate communications helps to maintain company wide contact so that all departments can work together toward a shared mission. Our firm helps thought leaders achieve their key communications objectives, while maintaining brand identity, defining key messages, and reaching target audiences.
Integrated Marketing Communications
The marketing paradigm has not only restructured in recent years, it continues to evolve at a rapid – virtually ongoing – pace. From traditional “mainstream media” approaches to digital platforms that integrate AI solutions, LP+A works with you to create and implement strategic marketing initiatives based on your own specific needs. Regardless of your specific industry, we provide marketing communications solutions that drive brand awareness, engagement and results.
Corporate Social Responsibility + Philanthropy
Corporate Social Responsibility (CSR) and advocacy are now becoming must-haves. In fact, markets today increasingly expect these qualities and the company’s bottom line is often tied to it. People and businesses both want to work with organizations that make the world a better place.
Partnering with a variety of leading businesses, foundations and non-profits, LP+A has represented some of the world’s leading philanthropists and foundations to build awareness and understanding for multiple causes, including education, health care, poverty prevention, and community needs.
Our Clients. Our Legacy.
